AI BRAND VOICE GUIDE

Brand:
Audience and reader task:
Owner:
Version and review date:

VOICE
Characteristic 1 and observable writing choice:
Characteristic 2 and observable writing choice:
Characteristic 3 and observable writing choice:

WRITING RULES
Openings:
Sentence structure:
Vocabulary and explanation of unfamiliar terms:
Appropriate humor:
Prices, conditions and limits:
Calls to action:
Regional spelling and languages:

LANGUAGE
Preferred expressions:
Expressions to avoid and useful replacements:
Exact product names:

FACTUAL BOUNDARIES
Approved claims and source locations:
Claims requiring review:
What to do when facts are missing:

APPROVED EXAMPLES
Sample 1 and the choice it demonstrates:
Sample 2 and the choice it demonstrates:
Sample 3 and the choice it demonstrates:
Unsuitable example and explanation:

REVIEW CHECK
Check factual accuracy separately from voice.
Preserve qualifications and approved meaning.
Do not add evidence or features to make copy more persuasive.

Original reusable template from AI Magicx.