AI MARKETING CAMPAIGN BRIEF

Campaign name:
Owner and approver:
Launch date and time zone:

DECISION
What should the audience do?
Where should that action happen?
What business outcome will we evaluate?

AUDIENCE
Who is this for?
What are they trying to accomplish?
What concern might stop them?

OFFER AND FACTS
Product or service:
Approved facts and sources:
Price, availability and terms:
Claims we cannot make:
Missing information:

VOICE AND ASSETS
Approved voice guide or writing samples:
Product references, source images and logos:
Visual details that must stay accurate:
Words, claims and treatments to avoid:

DELIVERABLES
For each: channel, purpose, format, length, source and CTA.
Languages and reviewer:

PRODUCTION AND REVIEW
Generation budget:
Funding source:
Where drafts and accepted files belong:
Approvals needed before paid work or external changes:
Fact reviewer:
Product-accuracy reviewer:
Destination-link reviewer:

WORKING INSTRUCTION
Identify missing required facts before drafting. Do not invent product
features, testimonials, discounts, deadlines or performance claims.
Prepare drafts for review. Do not publish or send them.

Original reusable template from AI Magicx.